Slide Guide & Template
Traction
The traction slide exists to show investors you're not just talking - you're executing. Pre-revenue? Highlight beta tester growth, waitlist signups, or preorder momentum. Revenue flowing? Dive into key metrics like MRR, CAC, LTV, and retention. Try and show metric changes over time to paint a growth story. Later-stage founders, consider a separate timeline slide to showcase major milestones. Remember, traction isn't just numbers - it's proof you're solving a real problem people want fixed.
When to Include It
Include always. Ideas are cheap and there's always ways to demonstrate validation even without a product.
Where to Place It
The stronger the traction, the sooner you should include it in the deck. Strong traction can look good right after the solution slide. But a typical placement is after market size/competition but before any forecasts.
Traction Slides from Our Template:
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