A testimonial slide is a great way to demonstrate traction if you don't have numbers yet. Keep it tight - a few punchy quotes from credible customers or partners. Visual hierarchy matters so consider highlighting the most impactful bits. If presenting, ruthlessly shorten down the quotes to snippets, every second your audience is spending reading is a second they're not listening to you.
If you're pre-revenue or if you have strong recommendations from industry heavyweights.
In addition to the traction slide or right after your solution slide. Startups at all stages can benefit from adding one to their appendix.
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