A closing slide is a simple bookend to your pitch. For live presentations it's typically where you'll move onto Q&A. For a read-only deck it marks the start of the appendix. We like to use this slide as a call to action with founder contact info or a calendar booking link.
Almost always. It's where you'll have your call to action. But some pitches might benefit from replacing it with a page that links to a demo.
At the very end but before your appendix slides.
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