Go to Market

Most founders end up putting together a lazy GTM slide showing generic collection of marketing channels. A great GTM starts with actual customer learnings. The best slides usually highlight one channel that's already crushing it - maybe B2B sales through industry-specific developer communities, or targeting frustrated Shopify merchants who've outgrown basic plugins. Then map out how you'll pour fuel on that fire. Try and show concrete CAC costs if you can. Even better if you can show a projected reduction in CAC over time or with funding. The slide should say "we've cracked the code" not "we'll try anything."