Financials

It might be tempting to just slap a pro-forma income statement on your financials slide and call it a day but an effective deck will try and present this information in a more engaging manner. Yes, show revenue growth, but try and also show the metrics that really matter - user acquisition, engagement, units sold, or whatever drives your business. Use clean, simple charts that even a sleep-deprived VC can grok at 2 AM. Remember, you're painting a picture of hockey stick growth and huge potential, not submitting a 10-K.